
Protect your brand during sensational events
Kidnappings and public disappearances are newsworthy events. If this were to happen to a company employee or family member, your business' crisis management would likely be in the public eye.
Say the wife and daughter or your company's vice president vanish and there is no demand for ransom. Their disappearance is reported to authorities and quickly goes from a local mystery to national news. Public speculation about their disappearance paints your vice president (and your company) in a negative light.
Having the appropriate kidnapping insurance will reimburse you for hiring a public relations consultant to handle the heightened news attention to your company. These policies also help your company fund private investigations or public rewards for information about the disappearance.